Wicked BionicFederal Kit
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Culturally specific veteran outreach for VA facilities.

Full-service communications agency delivering locally activated, measurable suicide-prevention campaigns that complement national VA efforts.

BeyondTheMilitaryUniform.com

Veterans and family members together in natural light
UEI DT4ENLHAEUG4 · CAGE 7QAJ5 · GSA MAS 47QRAA25D0029 · Primary NAICS 541810 | 541613 · SBE | WOSB | WBE · Est. 2015 in CA · Headquartered in Los Angeles, CA
266,000
Veteran Suicides in 2023
mentalhealth.va.gov
42.9
Suicide rate / 100K
LA County, 80+ ARPA programs
147,000
Veterans, families, and caregivers driven to beyondthemilitaryuniform.com in 17 months
Data and analytics
xxx
Oregon statewide campaign reach
consistent contract renewals
01

Core Competencies

  • ▪Strategic Communications
  • ▪Media Planning & Buying (digital + traditional)
  • ▪Branding & Creative Development
  • ▪Research & Data Analysis
  • ▪Web & Platform Design
  • ▪Multilingual Campaign Execution (30+ languages)
  • ▪Focus Groups & Testing
  • ▪Community Engagement
02

Differentiators

Veteran mental health, proven
4th year executing Oregon DVA's statewide suicide-prevention campaign.
Complements, never duplicates
Designed to fill gaps national VA campaigns structurally cannot reach.
Reaches the people who act
Caregiver, family, and peer-targeted creative — not veteran-only messaging.
Doesn't look like government
Creative veterans actually engage with, built for trust — not compliance theater.
03

Past Performance

Oregon veteran family
Oregon Department of Veterans' Affairs
Statewide veteran suicide-prevention campaign, 4th year. Built and runs beyondthemilitaryuniform.com.
147,000 individuals reached Sept 2024–June 2026; 53% via Meta; 60,000+ rural households via direct mail.
Los Angeles County community members
Los Angeles County Chief Executive Office
Multi-year engagement for 80+ ARPA-funded programs; five multicultural campaigns in six languages.
262,000 residents connected to county resources.
Los Angeles Public Library
Brand, creative, and outreach across system-wide programming.
8-year continuous relationship, originally a 3-year award.
Los Angeles World Airports
Supplier-diversity campaigns for LAX contracting opportunities.
Drove small and diverse business contract registration.
04

Corporate Data

Legal name
Wicked Bionic LLC
UEI
DT4ENLHAEUG4
CAGE
7QAJ5
HQ
Los Angeles, CA — teams in Michigan, DC, Atlanta
Established
2015, California
Public sector
Contracting since 2016
GSA Schedule
Holder since November 2024
CEO
Dana C. Arnett
05

GSA SINs

  • 541430 Graphic Design
  • 541511 Web-Based Marketing
  • 541613 Marketing Consulting
  • 541810 Advertising
  • 541820 Public Relations
  • 541890 Other Marketing Services
  • 541910 Marketing Research & Analysis
06

Set-Aside & Teaming

Small Business Enterprise · Women's Business Enterprise · Women-Owned Small Business · GSA MAS holder.

Teams with SDVOSB partners on veteran-serving engagements — [SDVOSB PARTNER NAME].

Campaign Approach
  1. 01Define the veteran segment and the behavior to change
  2. 02Build culturally credible creative with community partners
  3. 03Activate through channels VA is not already using the same way
  4. 04Measure action, not impressions — and share the learning
Federal Point of Contact
Dana C. Arnett
dana@wickedbionic.com · (424) 294-2533 · wickedbionic.com
Next Step
0 Veteran Reach Assessment
Fixed-fee audience and channel analysis for one HSA 2.3 facility, fully credited toward any campaign.

Crisis resources referenced in all campaign work: Veterans Crisis Line — Dial 988, then Press 1.