Planning Tool

Reach & Impact Estimator

Model estimated reach for a facility-level veteran outreach campaign, benchmarked against Wicked Bionic's Oregon DVA statewide campaign performance.

Inputs

Veteran population in catchment area35,000

Campaign budget250,000 USD

% of population rural35%

Number of languages4

Estimated Outcomes

22,452

Veterans reached

40,414

Caregivers & family reached

62,866

Total individuals reached

$3.98

Cost per veteran reached

Estimated Channel Mix

Digital / Meta55%

Rural Direct Mail37%

Community Partners6%

Other Digital & Print1%

Assumptions

Base reach rate and channel mix derived from Oregon DVA's statewide campaign: 147,000 veterans, families, and caregivers reached over 21 months; 53% via Meta; 60,000+ rural households via direct mail.
Caregiver/family reach modeled at 1.8x direct veteran reach, consistent with observed campaign ratios.
Additional languages modestly improve penetration; higher rural share modestly lowers digital efficiency and increases direct-mail share.

These outputs are planning estimates only and are not guarantees of actual campaign performance. A $7,500 Veteran Reach Assessment produces catchment-specific figures.