Case Study · County Government

Los Angeles County Chief Executive Office

Engagement: 2021 – present · Contract vehicle: County of Los Angeles direct award, [CONTRACT NO. ON REQUEST]

Challenge

ARPA relief dollars funded 80+ county programs across housing, health, and workforce services — but awareness lagged badly in the county's most linguistically diverse communities, risking unspent funds and unmet need.

Approach

We designed five distinct multicultural campaigns rather than one generic translation pass, each built with community messengers trusted in that neighborhood, in the resident's own language.

Execution

Creative and media in six languages, community partner activations, transit and local media placement, and a unified resource-finder tool routing residents to the right program by ZIP code and need.

Results

262,000 residents connected to county resources, with the relationship expanding from a single campaign into ongoing management of the county's multicultural outreach portfolio.

Community members celebrating together — Five campaigns, one county — each built for a distinct community, not translated from a single template.

80+

Los Angeles County, ARPA-funded programs

for community engagement

173,000

Residents visited lacounty&you.com landing page

20,470 program interactions

languages English, Spanish, Chinese, Korean, Armenian, Farsi

campaign materials designed and developed

576%

Spanish-language outreach achieved nearly 7x the industry-standard click-through rate

Data and analytics

"They didn't hand us one campaign in six languages — they built five campaigns that actually spoke to each community. Our uptake numbers proved it."
[CLIENT REFERENCE — name/title on request]

Relevance to VISN 8 / HSA 2.3

HSA 2.3 spans English-, Spanish-, and Haitian Creole-speaking veteran communities across Florida, Puerto Rico, and the U.S. Virgin Islands. Our county-scale, multi-campaign model — not a single translated asset — is built exactly for that kind of linguistic and cultural range.