Case Study · Public Library System

Los Angeles Public Library

Engagement: original 3-year award, now in its 8th continuous year · Contract vehicle: City of Los Angeles direct award, [CONTRACT NO. ON REQUEST]

Challenge

A system of 70+ branches needed a consistent brand voice and program-by-program marketing support without a large in-house creative team, across a patron base as linguistically diverse as the city itself.

Approach

We embedded as an ongoing creative and outreach partner rather than a project vendor, building reusable brand systems and campaign templates branches could adapt locally.

Execution

Ongoing brand and creative development, seasonal program campaigns, multilingual patron communications, and outreach materials supporting literacy, workforce, and youth programming system-wide.

Results

A 3-year award has become an 8-year continuous partnership — renewed repeatedly on performance, with the library expanding our scope rather than rebidding it away.

Community gathering in a public space — Eight years of brand consistency across a 70+ branch system, renewed on performance, not rebid.

8+ yrs

on-going contracts for paid media campaigns, event sponsorships

and still active today

Campaigns promoted annually

and large sponsorships for City of Los Angeles events

branch locations

serves 3.9 to 4 million residents across the city

languages English, Spanish, Chinese, Korean, Tagalog, Farsi

reflected in patron-facing materials

"What started as a three-year contract turned into the team we call first for anything creative. That's not typical for a public agency."
[CLIENT REFERENCE — name/title on request]

Relevance to VISN 8 / HSA 2.3

VISN 8 facilities need a partner for the long haul, not a one-off campaign vendor. Our track record of turning short pilot awards into multi-year, performance-renewed relationships is exactly the durability HSA 2.3 needs from a suicide-prevention outreach partner.