Case Study · Aviation Authority

Los Angeles World Airports

Engagement: multi-cycle supplier-diversity outreach · Contract vehicle: City of Los Angeles direct award, [CONTRACT NO. ON REQUEST]

Challenge

LAX's supplier-diversity goals depended on small, minority-, women-, and veteran-owned firms actually knowing about and registering for contracting opportunities — awareness that wasn't reaching the businesses who needed it most.

Approach

We built targeted campaigns speaking directly to small and diverse business owners, meeting them through trade associations, chambers of commerce, and community business networks rather than generic government notices.

Execution

Multilingual outreach materials, registration-drive events, digital and print media placement, and direct partnership with LAX procurement staff to streamline the path from awareness to registration.

Results

Measurable increases in small and diverse business contract registration across multiple campaign cycles, with LAWA continuing to bring us back for successive supplier-diversity pushes.

A veteran with a service dog — Outreach built for the business owner, not the procurement office — including veteran-owned firms.

Social Media

Engagement strategy, creative assets and social calendar

for Los Angeles World Airports to increase supplier bidding

Marketing and social media staff trainings

via outreach & events

Training Handbook

used in contractor materials

10 yrs

public-sector delivery

informing the approach

"They understand how to talk to a small business owner who has never bid on a government contract before — that's a different skill than talking to government."
[CLIENT REFERENCE — name/title on request]

Relevance to VISN 8 / HSA 2.3

The same skill that gets a first-time small business owner to register for a LAX contract is what gets a skeptical veteran's family member to click through to a crisis resource: trustworthy, plain-language outreach delivered through the channels they already use — not another government notice.