Case Study · State Housing Finance Agency

MassHousing

Engagement: [PROGRAM NAME ON REQUEST] outreach · Commonwealth of Massachusetts · [CONTRACT NO. ON REQUEST]

Challenge

MassHousing needed to reach residents and homebuyer applicants who don't respond to standard government notices — an audience 3,000 miles from our home base, in a state where we had no prior footprint.

Approach

We applied the same culturally specific, plain-language outreach model built for California public agencies — rebuilt around Massachusetts community organizations, local media, and trusted local voices rather than generic notices.

Execution

Remote-led campaign development, local partner sourcing, and multichannel outreach materials — proving the model doesn't depend on physical proximity or an existing California relationship to work.

Results

[RESULTS FIGURE ON REQUEST]. MassHousing engaged Wicked Bionic despite being outside our home state — evidence the operating model, not proximity, is what clients are buying.

A community outreach event — The same model, a different state — outreach that meets residents where they are.

4 mo. statewode campaign

Mobilize young Californians to enroll in service programs through culturally relevant outreach.

figure on request

200M

Total Impressions

Deployed a multichannel strategy across digital and hyper-local media near campuses and Hispanic communities

4.2M+

Unique users reached

315K volunteer interest page views

23K

23K form clicks (high intent engagement)

outside California

"They didn't need to be from Massachusetts to understand our residents — they needed to understand outreach. That's what they brought."
[CLIENT REFERENCE — name/title on request]

Relevance to VISN 8 / HSA 2.3

HSA 2.3 covers Florida, Puerto Rico, and the U.S. Virgin Islands — territory as far from Los Angeles as Massachusetts. MassHousing is direct proof this isn't a California-only shop: the operating model travels, and it has already been proven working for an out-of-state public agency.