Key Personnel
Proposed Team — VA VISN 8 / HSA 2.3
CAGE 7QAJ5
Dana C. Arnett
Chief Executive Officer, Founder
20+ yrs · Founder, WOSB certification, GSA schedule lead
Founded Wicked Bionic in 2015 and has led public-sector campaigns since 2016, including four consecutive years on Oregon DVA's statewide veteran suicide-prevention effort. Serves as primary federal point of contact.
[Key Staff Name 1]
Strategy Director
[15+ yrs] · [Certification / credential placeholder]
Leads audience segmentation and campaign strategy for public-sector clients, translating population data into measurable outreach plans.
[Key Staff Name 2]
Creative Director
[12+ yrs] · [Certification / credential placeholder]
Directs culturally specific creative development, overseeing brand and campaign identity across multilingual audiences.
[Key Staff Name 3]
Multicultural Strategist
[10+ yrs] · [Certification / credential placeholder]
Specializes in culturally credible messaging and community partnership development for veteran and caregiver audiences.
[Key Staff Name 4]
Media Planner / Buyer
[9+ yrs] · [Certification / credential placeholder]
Plans and executes local and national media buys, optimizing channel mix for reach in underserved and rural communities.
[Key Staff Name 5]
Research Analyst
[7+ yrs] · [Certification / credential placeholder]
Designs measurement frameworks and conducts focus groups and message testing to validate creative before activation.
Roles on This Engagement