Draft Justification & Approval
Sole Source Award — Veteran Suicide-Prevention Outreach
Contracting Activity [ACTIVITY]
Nature and Description of the Action
This Justification and Approval documents the basis for a proposed sole-source award to Wicked Bionic LLC for continuation of a veteran suicide-prevention outreach campaign within [FACILITY / STATE / AREA], estimated at approximately [$X,XXX,XXX] for a base period of [12 MONTHS], with options as described in the underlying requirement.
Description of Supplies or Services
Audience research and segmentation, creative development and cultural adaptation, clinical review coordination, media planning and placement, community partner activation, and measurement and reporting in support of veteran, caregiver, and family suicide-prevention outreach, as further described in the accompanying Performance Work Statement.
Statutory Authority Cited
FAR 6.302-1 — Only One Responsible Source (and no other supplies or services will satisfy agency requirements). [CONTRACTING OFFICER TO CONFIRM CORRECT AUTHORITY], including whether FAR 6.302-1(a)(2)(iii) (unique capability) or another subpart more accurately applies to this action.
Demonstration of Unique Capability
Fourth Year of Statewide Campaign Operation
Wicked Bionic is entering its fourth year operating a statewide veteran suicide-prevention campaign, with documented reach of 147,000 individuals — an operating history and reach record that would be difficult for a new entrant to replicate within a comparable timeframe.
Proprietary Audience Segmentation
Wicked Bionic has developed proprietary audience segmentation spanning service era, language, and sub-population, refined over multiple campaign cycles and validated against actual engagement data specific to this population.
Existing Operational Platform
Wicked Bionic operates beyondthemilitaryuniform.com, a live, in-market platform already serving the target population, with existing content, analytics, and audience trust that a new contractor would need to rebuild from zero.
Combined Multilingual Creative & Media-Buying Capability
Wicked Bionic holds multilingual creative production and media-buying capability within a single accountable entity, eliminating the coordination risk and schedule risk inherent in splitting these functions across multiple contractors.
Demonstrated Caregiver & Family Targeting
Wicked Bionic has demonstrated the ability to target caregivers and family members in addition to veterans directly — a broader and more clinically informed approach than veteran-only messaging, reflected in current campaign design and results.
Efforts to Obtain Competition
[CONTRACTING OFFICER TO DOCUMENT MARKET RESEARCH EFFORTS UNDERTAKEN TO IDENTIFY ALTERNATIVE SOURCES, INCLUDING SOURCES SOUGHT NOTICE, SAM.GOV RESEARCH, AND ANY RESPONSES RECEIVED].
Determination of Fair and Reasonable Price
Pricing will be established with reference to Wicked Bionic's pre-negotiated ceiling rates under GSA Multiple Award Schedule contract GSA MAS 47QRAA25D0029, which have been subject to prior GSA price analysis and negotiation, supporting a determination of fair and reasonable pricing for the proposed effort.
Market Research
[CONTRACTING OFFICER TO SUMMARIZE MARKET RESEARCH CONDUCTED IN ACCORDANCE WITH FAR PART 10, INCLUDING METHODS USED AND CONCLUSIONS REACHED REGARDING AVAILABILITY OF ALTERNATIVE SOURCES].
Actions to Remove Barriers to Future Competition
The requiring activity will consider structuring future requirements — including transition documentation, data rights, and platform access provisions — to reduce barriers to competition in any subsequent procurement, and will publicize any future requirement in accordance with FAR Part 5 to the maximum extent practicable.
Technical and Requirements Certification
I certify that the information contained herein is accurate and complete to the best of my knowledge, and that this document has been reviewed for compliance with applicable statutory and regulatory requirements.
Program Official — Signature / Name / Title / Date
Contracting Officer — Signature / Name / Title / Date