Facility Planning Worksheet
What does a connection actually cost?
National Campaign Assets, Redeployed
Locally Activated Campaign
Total outreach spend for the catchment area
Estimated veterans reached
Estimated caregivers and family reached
Resource contacts generated (calls, texts, chats, locator uses)
Local care connections initiated
Cost per veteran reached
Cost per resource contact
Cost per connection
Reference Benchmark — Oregon DVA
147,000 individuals reached over 21 months · 53% via social media · 60,000+ rural households reached via direct mail.
Actual outcome for a different population; not a guarantee of results.
Most facilities have never calculated cost per connection. The number is usually the argument.